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The 5 Myths of Culture

Changing hemlines, the pronunciation of words, or the style of pop songs does not change the underlying system of clothing, language, and musical intervals…Cultures are systems larger than the individual. No one individual controls all the knowledge and practices, which are distributed throughout the population in a complex division of labor and cognition.

– Stephen C. Levinson

Imagine you are the CEO of a medium-sized, global industrial company who wants to change your company’s culture. Let’s say you want to do so because your world is changing: product and service disruption by digitization, the Internet of Things, sensors, machine learning, big data, changing customer demands, the risk of global pandemics, environmental ...

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