Let’s review what we have covered so far in this book.
Chapter One defined disruptive innovation and makes the argument for disruption in the business analytics marketplace today. The remainder of the chapter covered basic concepts, such as the demand for data-driven insight and the characteristics of the analytics value chain. We distinguished between disruption within the analytics value chain, and disruption of other markets by analytics.
Chapter Two briefly recapped the history of business analytics in the modern era. We showed previous examples ...
