Chapter 24: Blockchain’s potential to rescue sports: A social media perspective

Jitendra Yadava; Madhvendra Misrab; Nripendra P. Ranac; Kuldeep Singhd; Sam Goundare    a Department of Marketing & Strategy, IBS Hyderabad, A Constituent of IFHE (Deemed to be) University, Hyderabad, Indiab Indian Institute of Information Technology, Allahabad, Uttar Pradesh, Indiac College of Business and Economics, Qatar University, Doha, Qatard Faculty of Management Studies, JAIN (Deemed to be University), Bangalore, Karnataka, Indiae School of Science, Engineering and Technology, RMIT University, Hanoi, Vietnam

Abstract

With the continued advancement of blockchain technology and the growth of digital currency in recent years, various industries have engaged ...

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