7Building a Personal Brand

In a nutshell: Building a personal brand reinforces your aspirations. It’s critical that you look and act the part you want to play. This isn’t about simply faking it until you make it. This is about purposefully building your visibility and cultivating your presence. It’s about getting external validation to promote yourself at work, and beginning to live the life to which you aspire.

Defining Your Brand

Christine Lagarde enters the press conference room at the IMF exactly at 10 a.m. It is two days before the annual meetings of the IMF and World Bank. Hundreds of government officials, bankers, and ministers of finance have gathered in Washington, D.C., to discuss the state of the global economy. She moves purposefully ...

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