Chapter 2. New Wine in Old Bottles
“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” | ||
| --Bill Cosby | ||
Chapter Contents
It’s completely new. It’s earth-shatteringly different. Nothing will ever be the same again. Business as usual is over.
Sounds a little scary, huh?
Well, that’s how big changes seem to most of us. In spite of all the talk about embracing change (just give it a big hug), most of us like things the way they are. It’s safer and more familiar and requires a lot less thought.
So if you think of Internet marketing as this breathtakingly new thing that changes everything and will send you into years of the ...
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