Chapter 6. Customers Vote with Their Mice
“You can observe a lot just by watching.” | ||
| --Yogi Berra | ||
Chapter Contents
Imagine that you are responsible for your company’s product catalog business. It’s your baby. (You rock it.) You have spent weeks on the project, and you’ve finally completed it. So now it’s time to tell your boss what you’ve done. And this is what you say:
We completed the catalog on time and under budget. We redesigned it from the ground up, which was long overdue, and we used a completely new printing process that provides better quality than ever. We also used a new binding process that lets the catalog lay flat when it’s opened—that makes ...
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