Book description
People matter most. Everyone knows that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many fail and how others focused on doing the right thing can remain profitable and growth-oriented for decades. James Parker shows why "doing the right thing" isn't just naïve "feel-goodism": it's the most powerful rule for business success. Parker's stories won't just convince readers: they'll move them. He tells how, after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and "no-penalty, no-questions-asked refunds" for any customer wanting them. The result: Southwest's revenue passenger miles for 4Q01 dropped by only 0.5%, and its market cap soon exceeded all its major competitors combined. These pivotal decisions grew naturally from its culture of mutual respect and trust: Parker reveals how that culture developed, offering deeply personal insights into the principles that can make any team, organization or company strong. Discover how great leaders are found at every level, "hire for attitude and train for skills," achieve unparalleled teamwork, and actually make work fun. Powerful and inspirational, Do the Right Thing proves that if one wants to build a great business, people really do matter most.
Table of contents
- Title Page
- Copyright Page
- Contents
- Acknowledgments
- About the Author
- Introduction
- Chapter 1. Stumbling into the Business World
- Chapter 2. 9/11
- Chapter 3. The Question Was Answered...
- Chapter 4. ...But I Don't Want to Be a Corporate Bureaucrat
- Chapter 5. Getting Off the Ground
- Chapter 6. The Ten-Minute Turnaround
- Chapter 7. The Great Texas Whiskey War
- Chapter 8. I Just Couldn't Resist
- Chapter 9. Some of the Obvious Things I Learned
- Chapter 10. We're in What Kind of Business?
- Chapter 11. With a Little Help from Our Competitors...
- Chapter 12. Leaders Are Everywhere
- Chapter 13. Great Organizations Have Great Leaders at Every Level
- Chapter 14. In Case You Didn't Get It... Great Organizations Have Great Leaders at Every Level
- Chapter 15. Great Leaders Make the People Around Them Better
- Chapter 16. People Recognize a Phony
- Chapter 17. People Follow a Leader They Trust
- Chapter 18. Who Wants the "Best" People?
- Chapter 19. Looking for the Right People
- Chapter 20. Interview for Attitude
- Chapter 21. Attitudes Also Matter at 30,000 Feet
- Chapter 22. Everybody Remembers Their Interview
- Chapter 23. Every Job Affects Others
- Chapter 24. People Need to Understand Their Mission
- Chapter 25. Shared Goals, Shared Knowledge, and Mutual Respect = A Shared Mission
- Chapter 26. Do People Think Like Employees or Owners?
- Chapter 27. Making Employees Owners
- Chapter 28. A Sense of Ownership
- Chapter 29. Make Work Fun
- Chapter 30. Build a Customer Service Culture
- Chapter 31. Everything He Did Was So I Could Come to Work...
- Chapter 32. Fun Can Have a Purpose
- Chapter 33. Celebrate Success and Achievement
- Chapter 34. Creating Entrepreneurs
- Chapter 35. Encourage Unconventional Thinking
- Chapter 36. Suggestion Boxes
- Chapter 37. Many Roads Lead to the Promised Land
- Chapter 38. Define the Right Goals and Give People Room to Succeed
- Chapter 39. The Two-Minute Drill
- Chapter 40. Give People Something to Believe In—Define a Grand Mission
- Chapter 41. Create a Culture in Which People Want to Do the Right Things
- Chapter 42. It's a Family Affair
- Chapter 43. The Tactics of Success May Vary, but the Principles Are Constant
- Chapter 44. Be Yourself and Have Some Fun
- Chapter 45. It's a Round World
- Index
Product information
- Title: Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits
- Author(s):
- Release date: November 2007
- Publisher(s): Pearson
- ISBN: 9780768681604
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