AcknowledgmentsAbout the AuthorIntroductionChapter 1. Stumbling into the Business WorldChapter 2. 9/11Chapter 3. The Question Was Answered...Chapter 4. ...But I Don't Want to Be a Corporate BureaucratChapter 5. Getting Off the GroundChapter 6. The Ten-Minute TurnaroundChapter 7. The Great Texas Whiskey WarChapter 8. I Just Couldn't ResistChapter 9. Some of the Obvious Things I LearnedChapter 10. We're in What Kind of Business?Chapter 11. With a Little Help from Our Competitors...Chapter 12. Leaders Are EverywhereChapter 13. Great Organizations Have Great Leaders at Every LevelChapter 14. In Case You Didn't Get It... Great Organizations Have Great Leaders at Every LevelChapter 15. Great Leaders Make the People Around Them BetterChapter 16. People Recognize a PhonyChapter 17. People Follow a Leader They TrustChapter 18. Who Wants the "Best" People?Chapter 19. Looking for the Right PeopleChapter 20. Interview for AttitudeChapter 21. Attitudes Also Matter at 30,000 FeetChapter 22. Everybody Remembers Their InterviewChapter 23. Every Job Affects OthersChapter 24. People Need to Understand Their MissionChapter 25. Shared Goals, Shared Knowledge, and Mutual Respect = A Shared MissionChapter 26. Do People Think Like Employees or Owners?Chapter 27. Making Employees OwnersChapter 28. A Sense of OwnershipChapter 29. Make Work FunChapter 30. Build a Customer Service CultureChapter 31. Everything He Did Was So I Could Come to Work...Chapter 32. Fun Can Have a PurposeChapter 33. Celebrate Success and AchievementChapter 34. Creating EntrepreneursChapter 35. Encourage Unconventional Thinking