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Doing Business in India For Dummies® by Ranjini Manian

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Stay in Contact

Check out the day-to-day running of your organization. To do that, you need to communicate with a variety of Indians to keep your business well positioned, supplied, and ahead of the pack. It’s all about networking.

The wily Chanakya realized this two millennia earlier. Referring to the role of the king (or business owner in the extended comparison), he wrote in the Arthasasthra that “He should establish contacts with forest chieftains, frontier-chiefs, and chief officials in the cities and the countryside.” Apply this dictum to the corporate jungle today—it’s just as relevant.

Regular contact with your staff is essential for maintaining control and being on top of the important situations at all times. Have a look at Chapter 6, where I talk of running your business from abroad. And also check out Chapter 16, where I discuss potential pitfalls. Both chapters should give you a clear idea of the importance of staying in touch and reading your Indian employees.

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