This Goes with ThatThe Enterprise As a WholeStrategy Drives ChangeInnovation Invokes StrategyEverything’s a ServiceThe Structure of ServicesThe Flows of ServicesThe Effectiveness of ServicesThe Design of ServicesServing the EnterprisePromise, Service, and ProductProductsServicesQuality and ComplianceFrom Values to QualityOutsourcing and QualityInto PracticeSummary