Preface: About this edition
People come and go so quickly here!
—DOROTHY GALE (JUDY GARLAND) IN THE WIZARD OF OZ (1939)
I wrote the first edition of Don’t Make Me Think back in 2000.
By 2002, I began to get a few emails a year from readers asking (very politely) if I’d thought about updating it. Not complaining; just trying to be helpful. “A lot of the examples are out of date” was the usual comment.
My standard response was to point out that since I wrote it right around the time the Internet bubble burst, many of the sites I used as examples had already disappeared by the time it was published. But I didn’t think that made the examples any less clear.
Finally, in 2006 I had a strong personal incentive to update it.1 But as I reread it to see ...
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