Dream Big and Win

10Communicating

Honest, open, productive communication is a key ingredient to creating and maintaining any relationship you want to thrive, be it businesses or personal. That two‐way dialogue between parties, whether it's a husband and wife, a family or a friend group, a manager and employee, or a company and its customer base, is crucial to maintain equilibrium, establish expectations, and pivot appropriately when problems arise.

Think of effective communication as the gluten in a loaf of bread—it's the magical, miraculous ingredient that makes everything come together and change for the better.¹

So let's have a conversation about the art of having a conversation.

Words of Wisdom

“The most important thing in communication is to hear what isn't being said.”

—Peter Drucker

(Brand) Killing Communication

In 1982, seven Chicago‐area residents died after taking potassium cyanide–laced capsules of Extra‐Strength Tylenol. The pills had been tampered with after production, and the tainted product was placed back on grocery and drug store shelves, where they were purchased and ingested by the victims. As horrific as this sounds, the worst part is that the crime is still unsolved, and no one has ever been charged with these murders. The only upside to this case—other than it being fodder for true crime podcasts—is that the event wasn't a brand‐killer for Tylenol. Tylenol exists as a trusted product today thanks to the way Johnson & Johnson communicated with the public about ...