October 2012
Intermediate to advanced
288 pages
6h 55m
English
book
Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
by William Cohen
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Chapter 9Drucker’s Entrepreneurial Marketing
Entrepreneurship concerns transferring innovations into economic goods and services. It is not difficult to see its close relationship with marketing. Drucker not only identified this relationship but even wrote an entire book tying the two activities together. Moreover he not only recognized that entrepreneurship and the specialized marketing principles it required could be identified and structured, but that these needed to be organized for systematic application.1 His work in this specialized field of marketing began more than 60 years ago when a small group of executives met under his leadership at the Graduate Business School of New York University once a week for ongoing seminars on this topic. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.