October 2012
Intermediate to advanced
288 pages
6h 55m
English
book
Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
by William Cohen
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Notes
Introduction
1. Drucker, Peter F., “Selling Will Become Marketing,” Nation’s Business, November 1955, vol. 43, no. 11, p. 79.
2. Speech by C. William Pollard on installation of Deborah Freund as president of Claremont Graduate University on September 15, 2011, and e-mail with additional information from C. William Pollard, November 15, 2011.
3. Henry To quoted in “China Embraces Old School Business Guru,” Wall Street Journal, June 18, 2008.
4. Drucker, Peter F., “The Way Ahead,” Executive Excellence, May 2004, p. 3.
Chapter 1
1. Drucker, Peter F., Management: Tasks, Responsibilities, Practices (New York: Harper & Row, 1974), p. 64.
2. E. Jerome McCarthy, a professor at Michigan State University, developed the concept of the four Ps of marketing—product, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.