9. Postcards from the Dual Transformation Journey

Dual Transformation contains no easy answers. Leaders driving dual transformation need to reposition their core business in the face of market disruptions, an action that can entail significant cost cutting. They must in parallel create a powerful, disruptive growth business that isn’t fully distinct from the core but is connected by a carefully stocked and actively managed capabilities link. Success requires leaders to demonstrate the courage to choose before the data is clear, the clarity to focus on the highest-potential opportunities, the curiosity to explore in the face of uncertainty, and the conviction to persevere in the face of predictable crises. And, as the Xerox example in chapter ...

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