They used the data they had to understand the real customer dis-satisfier.
Their assessment of alternatives included partner-based delivery models to manage the investment.
They solved the customer problem.
The fact that the solution was cool was a bonus.
Digitally mature organizations outperform their peers by 9% and are up to 26% more profitable. They deliver 12% greater market value.1
Your digital investment level is not just about how much money you think you are spending on technology, or how much your IT budget increases (or does not) on a year over year basis. It is about whether it makes sense to be a leader in your sector, or whether you can achieve the right results by letting others push the boundaries. There is no ‘right' level of investment, but your investment level needs to be set by choice, not by default.
How much to invest, and your ability to transform when you need to, defines your digital maturity.
The Digital Maturity Model,2 shown in Figure 6.2, is the general industry framework for understanding and validating your technology investment. Use this model to consider (a) what your current investment level means, and (b) if that is what you intend.
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