In This Chapter
This chapter reveals the practical link between insurance and timely delivery — and how the wise seller can use both to ensure a better experience for both buyer and seller. The key is an assumption: When someone buys an item from you, the buyer assumes that the item will be shipped in 24 to 48 hours (customers prefer a quick 24-hour turnaround). A little-known rule of the online world is the Federal Trade Commission's 30-day mail-order rule that applies to all online sales, as well as to mail-order businesses.
Unless you (as the seller) state a specific shipping time, all items must be shipped within 30 days.
Adopted in 1975, this FTC rule proclaims these buyer's rights: