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eBay® PowerSeller Business Practices FOR DUMMIES® by Marsha Collier

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Chapter 24. Using Item Images Effectively

Taking great item photos and editing them to perfection are both important PowerSeller practices. But using your well thought outcreations appropriately to sell your items gets you another step closer to counting the money. In this practice, I tell you how to choose and use images to save you time and build more interest with your prospective bidders.

Embedding Images in Your Listing for Free

eBay gives you the ability to add pictures to your listings, but if you have a place to host your own images (Practice 25 tells you how — and where — to host), you can embed one or more images directly in your listing — and without paying any additional fees!

An image can be embedded anywhere within your listing with the help of the img (Image) HTML tag. This is one of those tags that stands alone — no need for a closing tag (the / just before the ending > is a signal that the tag closes itself).

<imgsrc="http://www.yourisp.com/yourimage.jpg"/>

Check out Practice 17 for more information about using HTML to spice up your listings.

Selling up with multiple pictures

Selling items online is, without a doubt, much different from selling the same merchandise in a brick-and-mortar storefront. One major difference is that your customer can't pick up the item to view it more closely, or to look at the bottom or inside. But here's the next best thing: to offer potential buyers a look at multiple pictures of your item.

Take a main picture that shows the entire item, but ...

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