April 2014
Intermediate to advanced
282 pages
7h 3m
English
Content preview from eCommerce in the Cloud
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Chapter 2. How Is Enterprise eCommerce Deployed Today?
Prior to ecommerce, the Web was mostly static. Web pages consisted of HTML and images—no CSS, no JavaScript, and no AJAX. SSL wasn’t even supported by web browsers until late 1994. Many leading ecommerce vendors, including Amazon, eBay, Tesco, and Dell.com first came online in 1994 and 1995 with static websites. Naturally, people coming online wanted to be able to transact. Adding transaction capabilities to static HTML was a technical feat that required the following:
- Using code to handle user input and generate HTML pages dynamically
- Securing communication
- Storing data in a persistent database
Today’s software and the architecture used to build these systems has largely remained the same since 1995. The innovations have been incremental at best.
Tip
With so much money generated by ecommerce, availability has trumped all else as a driving force behind architecture.
With the rise of omnichannel retailing and the increasing demands, the current approach to architecture is not sustainable. Let’s review the status quo.
Current Deployment Architecture
Most ecommerce deployment architectures follow the legacy three-tier deployment model consisting of web, application, and database tiers, as depicted in Figure 2-1.
Figure 2-1. Legacy three-tier eCommerce deployment architecture
The web servers make up the web tier and traditionally are responsible ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.