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Effective Advertising Strategies for Your Business by Cong Li

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Notes

Chapter 1

1.Richards and Curran (2002).

2.Lasswell (1948).

3.Richards and Curran (2002).

4.Hoffman and Novak (1996).

5.Horovitz (2013b).

6.Nielson (2013).

7.Dahlén, Rosengren, and Törn (2008).

8.Arora et al. (2008).

9.Barry, Peterson, and Todd (1987).

10.Barry, Peterson, and Todd (1987).

11.Baskin and Pickton (2003).

12.Patwardhan, Patwardhan, and Vasavada-Oza (2011).

13.Baskin and Pickton (2003).

14.Barry, Peterson, and Todd (1987).

15.Hackley (2003).

16.Baskin and Pickton (2003).

17.Crosier, Grant, and Gilmore (2003).

18.Baskin and Pickton (2003).

19.Baskin and Pickton (2003).

20.Barry, Peterson, and Todd (1987).

21.Hackely (2003).

22.Morrison and Haley (2003).

23.El-Murad and West (2004).

24.El-Murad and West (2003).

25.El-Murad and ...

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