Chapter 4. Managing Media
Communication is about much more than face-to-face discussions. We live in a world of multimedia, where we are expected to master telephones, the written word, audio and video conferencing, journalist interviews, and even television in order to get the message across. This section explains how to:
Fine-tune your telephone technique
Write good letters and e-mails
Write succinct reports
Talk to the press
Handle television interviews
Develop a Telephone Technique
You don’t have to work in a call centre to benefit from good telephone technique. Good phone technique is an everyday talent that’s worth tuning to perfection. ...
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