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Effective Innovation Begins With Strategic Direction
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Effective Innovation Begins With Strategic Direction

by B. Tom Hunsaker, Jonathan Knowles
October 2021
Intermediate to advanced
8 pages
16m
English
MIT Sloan Management Review
Content preview from Effective Innovation Begins With Strategic Direction

Effective Innovation Begins With Strategic Direction

Identify the forms of innovation that best support your strategy.

When speaking with global executives, we often ask them, “What’s one thing your company needs to improve?” Their word choice varies by region, but their response is usually the same: the ability to derive more value from their companies' investments in innovation.

More often than not, the underlying problem is that innovation is assumed to be an end in itself rather than the mechanism for achieving a specific form of change. The impetus to innovate is independent from a strategic analysis of where and how innovation can improve the organization’s fit to purpose, or the ...

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Publisher Resources

ISBN: 53863MIT63220