Tuning in to Electronic Media 1

Contents

See It Then
Origins of Electronic Media
Characteristics of Traditional Mass Media
Audience
Time
Display and Distribution
Distance
Storage
Listening and Viewing Behavior
See It Now
Characteristics of the World Wide Web
What Is the Internet?
Technology
Content
Why Digital?
Trends and Terminology
Convergence
Consolidation
It’s Not Called Show Art, it’s Called Show Business
Monetization
See It Later
Current and Future Influences
User-Generated Content/Desktop Production
Email/Instant Messaging
Cell Phones
Social Networks
Blogging
Downloading Music and Movies
FAQ: Frequently Asked Questions about Studying Electronic Media
Summary
Note

Can you think of a day in the recent past when you didn’t use some form ...

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