Media Effects 13

Contents

See It Then
Strong Effects
Magic Bullet Theory
Propaganda and Persuasion Theories
Limited Effects
Moderate Effects
Powerful Effects
See It Now
Research on the Mass Media
Survey Research
Content Analysis
Laboratory Experiments
Field Experiments
Effects of Mediated Violence
Behavioral Effects
Affective (Emotional) Effects
Cognitive Effects
Effects on Children
Effects of Offensive Song Lyrics
Effects of Videogames
Effects of the Internet
Agenda Setting
Uses of and Gratifications From the Mass Media
See It Later
Media Violence
Media Substitution
Children’s Nutrition
Summary

It seems that whenever we turn on the television, we’re subjected to an act of violence, some expression of profanity, or even a sexual word or ...

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