Electronic Media, 3rd Edition

Opting Into Today’s Media

1

Contents

I.   See It Then

A. Origins of Electronic Media

B. The Beginnings of Media Regulation and Free Speech

C. Listening and Viewing Behavior

II.  See It Now

A. Characteristics of Mass Media

1. Audience

2. Time

3. Display and Distribution

4. Interactivity

5. Distance

6. Storage

B. Why Digital?

C. Trends and Terminology

D. New Media and Old Media

E. Audience Selection of Programming: Linear Listing Versus Recommendations and Random Access

1. Integration: Vertical and Horizontal

2. Convergence

3. Deconvergence

4. Consolidation

5. It’s Not Called Show Art, It’s Called Show Business

6. Monetization

7. Big Data

F. Audience Demographic Changes

III. See It Later

IV. 10 Questions You Absolutely Should Ask About Studying ...