Electronic Media, 3rd Edition

The Business of Entertainment and Media Ownership

10

I.   See It Then

A. Finding a Business Plan That Worked

1. Business Models

2. Models for Generating Revenue for Radio

B. Ownership by Broadcast Networks

1. The Report on Chain Broadcasting

2. Network Ownership Since 1945

3. Radio Networks

C. Deregulation’s Influence on Broadcast Media

D. Cable Growth and Ownership

II.  See It Now

A. The Broadcast Star Model

B. The Telecommunications Act of 1996

1. Telephone Service

2. Telecommunications Equipment Manufacturing

3. Radio and Television Broadcasting

4. Cable Television

C. The Role of the FCC

1. Rule Making and Enforcement

D. Ownership of Broadcast Stations

1. Owner Qualifications

2. Citizenship

3. Character

4. Ownership Structure

5. Programming ...