This chapter is devoted primarily to that area of noncommercial broadcasting known as public broadcasting. It examines
• the organization and framework of public broadcasting in the United States
• the major management functions performed by public broadcast station executives
• the challenges facing public broadcasting and the management tools available to meet them
• the differences and similarities in operations between commercial broadcasting and public broadcasting
Noncommercial educational broadcasting accounts for about 19 percent of all radio stations and 22 percent of full-power television stations licensed in the United States. 1 Despite these significant percentages, most broadcast professionals ...