Electronic Media Management, Revised, 5th Edition

9 Public Broadcast Station Management

This chapter is devoted primarily to that area of noncommercial broadcasting known as public broadcasting. It examines

•  the organization and framework of public broadcasting in the United States

•  the major management functions performed by public broadcast station executives

•  the challenges facing public broadcasting and the management tools available to meet them

•  the differences and similarities in operations between commercial broadcasting and public broadcasting

Noncommercial educational broadcasting accounts for about 19 percent of all radio stations and 22 percent of full-power television stations licensed in the United States. ¹ Despite these significant percentages, most broadcast professionals ...