9 Public Broadcast Station Management

This chapter is devoted primarily to that area of noncommercial broadcasting known as public broadcasting. It examines

•  the organization and framework of public broadcasting in the United States

•  the major management functions performed by public broadcast station executives

•  the challenges facing public broadcasting and the management tools available to meet them

•  the differences and similarities in operations between commercial broadcasting and public broadcasting

Noncommercial educational broadcasting accounts for about 19 percent of all radio stations and 22 percent of full-power television stations licensed in the United States. 1 Despite these significant percentages, most broadcast professionals ...

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