Skip to Content
Email Marketing in a Digital World
book

Email Marketing in a Digital World

by Richard C. Hanna, Scott D. Swain, Jason Smith
December 2015
Beginner
150 pages
3h 23m
English
Business Expert Press
Content preview from Email Marketing in a Digital World

CHAPTER 2

You’ve Got Mail! A Trip Down Memory Lane

When and why do you use email? For many people, email is how we communicate and share information between colleagues and friends. As we discussed in the previous chapter, email has become so engrained in our daily lives that most people have probably forgotten how they accomplished anything in a time without email. In the early 1960s there were fewer than 2,000 terminal computers that could send computer-to-computer messages (and all terminals resided in labs at universities). Today, there are over 4 billion email addresses accessed from desktops, tablets, and mobile phones. In just over 50 years, what was originally designed as an efficient way for computer scientists to communicate has become ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Marketing in the Digital World

Marketing in the Digital World

Avinash Kapoor
Email Marketing: An Hour a Day

Email Marketing: An Hour a Day

Jeanniey Mullen, David Daniels, David Gilmour
Internet Marketing Start-to-Finish

Internet Marketing Start-to-Finish

Catherine Buerkle, Dunrie Greiling, Catherine Juon

Publisher Resources

ISBN: 9781606499931