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Email Marketing in a Digital World by Jason Smith, Scott D. Swain, Richard C. Hanna

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CHAPTER 2

You’ve Got Mail! A Trip Down Memory Lane

When and why do you use email? For many people, email is how we communicate and share information between colleagues and friends. As we discussed in the previous chapter, email has become so engrained in our daily lives that most people have probably forgotten how they accomplished anything in a time without email. In the early 1960s there were fewer than 2,000 terminal computers that could send computer-to-computer messages (and all terminals resided in labs at universities). Today, there are over 4 billion email addresses accessed from desktops, tablets, and mobile phones. In just over 50 years, what was originally designed as an efficient way for computer scientists to communicate has become ...

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