December 2015
Beginner
150 pages
3h 23m
English
Content preview from Email Marketing in a Digital World
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Making a List That Is Worth Its Weight in Gold
A company’s email list is a vital organizational asset. Assuming the list was built organically and not purchased, most, if not all, of the names on the list have a specific connection with the company. That connection can be nourished and strengthened with appropriate email communications. Also, the more that is known about customers (e.g., first contact, method of first contact, demographics, buying history, etc.), the greater the likelihood a company can identify the right and most relevant opportunities to reach out with highly targeted and personal communications. The challenge is building this list the right way and keeping track of the right information. In this chapter, we will ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.