December 2015
Beginner
150 pages
3h 23m
English
Content preview from Email Marketing in a Digital World
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Optimizing Emails and A/B Testing
When is the right time to send an email? Is this the best subject line? Should I use the green background or the blue background? The answer to these questions and others is often “it depends.” That is not the answer most people want to hear but it is the smart answer when considering the likely heterogeneous and complexly configured characteristics of your audience in relation to the goal of the email. For example, according to the 2013 Email Marketing Benchmark Report by MarketingSherpa (2013), retail and B2C ecommerce companies report greater effectiveness for emails sent on Mondays and Tuesdays than on any other days, while Videogame and Software companies are better off sending on Tuesdays and ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.