NOTES

INTRODUCTION

1. The data are reported in Mauro F. Guillén and Emilio Ontiveros, Global Turning Points. New York: Cambridge University Press, 2012.

CHAPTER 1

1. Jim Collins, Good to Great, New York: Harper Collins, 2001, p. 94.

2. Women’s Wear Daily, April 22, 2010.

3. Building Strong Brands, November 10, 2010, http://strongbrands.wordpress.com/2010/11/10/sara-lee%E2%80%99s-disaster-in-bread/. (Accessed June 16, 2012.)

4. http://www.innovapedia.org/non-classe/bimbos-wind-farm-to-produce-near-to-100-of-mexican-bread-maker/_March 2011. (Accessed September 15, 2011.)

5. Personal interview, Pablo Elizondo Huerta, deputy chief executive officer, Bimbo, September 22, 2011.

6. EIU Global Corporate Achievement Awards 2002.

7. Advertising Age, November ...

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