November 2012
Intermediate to advanced
240 pages
4h 53m
English
Winners act while losers agonize over what to do.
However beautiful the strategy, you should occasionally look at the results.
—WINSTON CHURCHILL
FORMULATING A STRATEGIC STATEMENT HAS BECOME A corporate ritual, a way to keep bad spirits at bay. Stakeholders have grown to expect a clear and workable strategy emanating from the top of the corporation. Customers and suppliers, employees, and—most important—shareholders and bondholders demand proof that top management knows what it’s doing in the form of a strategy. Strategies are supposed to give each department, unit, and individual throughout the organization a sense of direction and a path to achieving good performance, financial or otherwise. And ...
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