Employer Branding for Competitive Advantage

10Enhancing Employee Happiness

Branding as an Employer of Choice

Rinki Dahiya

Introduction

Theoretical Background and Literature Review

Linking Perceptions of Organisational Virtuousness with Employer Branding

Linking Employee Happiness and Perceptions of Employer Branding

Linking Perceptions of Organisational Virtuousness and Employee Happiness

Mediating Role of Employee Happiness in the Link between the Perceptions of Organisational Virtuousness and Employer Branding

Methods

Sample and Procedure

Measures

Results

Hypotheses Testing

Discussion, Conclusion and Implications

Limitations and Future Directions

References

Introduction

People consider virtues as their highest aspirations. In the organisational context, Cameron et ...