March 2021
Intermediate to advanced
222 pages
7h 23m
English
Human Resource Management and Industry 4.0
The term “employer brand” came into light in the year 1990 to management audience by Simon Barrow (Chairman of People in Business) and Tim Ambler (Senior Fellow of London Business School) in the Journal of Brand Management in December 1996. According to Minchington (2005), employer brand act as an “image ...
Read now
Unlock full access