Employer Branding for Competitive Advantage

11Techno Innovative Tools for Employer Branding in Industry 4.0

Ravindra Sharma, Geeta Rana, and Shivani Agarwal

Introduction

Employer Branding

Review of Literature

Employer Branding

Human Resource Management and Industry 4.0

Objective of the Study

Conceptual Framework

Conceptual Model: Integration of Technology in HR Functions for Enhancing Employer Branding in Industry 4.0

Conclusion

References

Introduction

Employer Branding

The term “employer brand” came into light in the year 1990 to management audience by Simon Barrow (Chairman of People in Business) and Tim Ambler (Senior Fellow of London Business School) in the Journal of Brand Management in December 1996. According to Minchington (2005), employer brand act as an “image ...