12Impact of Employer Branding on Customer Acquisitions and Retentions

A Case Study of Microsign Products

Ramzan Sama

Introduction

Employer Branding

Corporate Image and Corporate Brand

Specially-abled

Microsign Products

Microsign History

Microsign Other CSR Activities

Literature Review

Specially-abled and CSR

Employer Branding

Corporate Image and Corporate Brand

Customer Acquisitions and Retentions

Microsign Specially-abled Workforce and CSR

Microsign Employer Brand

Corporate Image, Corporate Brand, Customer Acquisitions and Retentions

Conclusion

Contribution to Theory

Contribution to Practice

Limitations of the Study

Future Directions

References

Introduction

The inclusion of specially-abled in the workforce is a core ...

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