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Employer Branding for Competitive Advantage
book

Employer Branding for Competitive Advantage

by Geeta Rana, Shivani Agarwal, Ravindra Sharma
March 2021
Intermediate to advanced
222 pages
7h 23m
English
CRC Press
Content preview from Employer Branding for Competitive Advantage

2Assessing the Validity of Employer Branding and Predicting Its Talent-Oriented Outcomes

An Employee’s Perspective

Jeevan Jyoti and Roomi Rani

Introduction: Employer Branding as a New Dimension

Objectives of the Study

Employer Branding in Indian Context

Conceptual Framework and Hypotheses Development

H1: Employer branding significantly affects talent management

Research Design and Methodology

Sample

Data Analysis

Scale Purification: Exploratory Factor Analysis

Results

Scale Validation: Confirmatory Factor Analysis

Reliability

Validity

Common Method Variance

Structural Equation Modeling (SEM)

Discussion

Managerial Implications

Limitations of the Study and Future Research Direction

Introduction: Employer Branding as a New ...

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Publisher Resources

ISBN: 9781000362268