2Assessing the Validity of Employer Branding and Predicting Its Talent-Oriented Outcomes

An Employee’s Perspective

Jeevan Jyoti and Roomi Rani

Introduction: Employer Branding as a New Dimension

Objectives of the Study

Employer Branding in Indian Context

Conceptual Framework and Hypotheses Development

H1: Employer branding significantly affects talent management

Research Design and Methodology

Sample

Data Analysis

Scale Purification: Exploratory Factor Analysis

Results

Scale Validation: Confirmatory Factor Analysis

Reliability

Validity

Common Method Variance

Structural Equation Modeling (SEM)

Discussion

Managerial Implications

Limitations of the Study and Future Research Direction

Introduction: Employer Branding as a New ...

Get Employer Branding for Competitive Advantage now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial