Employer Branding for Competitive Advantage

6Corporate Social Responsibility to Corporate Environment Ready

A Paradigm Shift to Organizational Branding

Chandan Veer and Pavnesh Kumar

Introduction

Literature Review: A Brief Story

CSR by Indian Companies: An Overview of Selected Companies

Objectives of the Study

Research Methodology

Corporate Environment Ready Model

Carroll’s Model

Halal’s Model

Ackerman’s Model

The Elements of the CER Model

Profit

Process

People

Planet

CSR and Four Factors

Findings

Suggestions

Conclusion

References

Introduction

The business organizations dominate the society and environment, that is, they shape, nurture, and control the society. Any change in the society is partially or fully influenced by the decisions of these business organizations. ...