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Employer Branding For Dummies by Lars Schmidt, Richard Mosley

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Chapter 21

Ten Ways to Minimize Cost and Maximize Impact

IN THIS CHAPTER

check Maximizing employee advocacy and referral

check Making your creative spend go further

check Shifting your emphasis from paid media to owned and earned media

check Finding smarter ways to generate marketing content

Two common arguments against employer branding are: (1) It costs too much, and (2) It’s hard to identify and measure the return on investment. Creating recruitment campaigns, developing or buying content, and drawing time and focus from other business activities all demand valuable resources. In Chapter 2, we make the business case for employer branding, which should convince you and your company’s leadership team that investing in your employer brand delivers value in terms of better quality hires and enhanced performance, but it can also help your company to reduce the costs. In this chapter, we present ten ways to reduce the costs and maximize the impact of your investment in attracting, hiring, engaging, and retaining employees.

Building More Talent Than You Buy

Companies have the option of buying or building ...

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