March 2025
Intermediate to advanced
320 pages
8h 31m
English
book
Engineering AI Systems: Architecture and DevOps Essentials
by Len Bass, Qinghua Lu, Ingo Weber, Liming Zhu
Content preview from Engineering AI Systems: Architecture and DevOps Essentials
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14
The Banking Case Study: Predicting Customer Churn in Banks
CUSTOMER CHURN IN banking is defined as the phenomenon in which a customer terminates their relationship with a bank, opting to obtain services from another institution. Throughout the customer life cycle, customers contribute to the bank’s revenue through various channels such as transaction fees, banking charges, credit cards, home loans, and personal loans. The adverse impacts of churn are twofold: the direct loss of revenue and the higher costs associated with acquiring new customers compared to retaining existing ones.
By analyzing transaction history, customer interactions, and behavioral patterns, ML algorithms can identify signals of potential ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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