Entering the Chinese e-Merging Market

Agency-managed accounts, 66

Alibaba, 160

Anker, 171

Artificial intelligence, 159

Automatic messages, 58–59

Baidu, 43–44

Bank of China, 136

Blockchain technology, 157–158

Brand-related content, 62

Bureau of Statistics, 25

Cash on delivery, 138

Chinese global brands

Anker, 171

DaJiang Innovation, 171

Haier, 170

Hisense, 170

Huawei, 169–170

Lenovo, 169

OnePlus, 171–172

Xiaomi, 171

Comments under articles, 58

Consumer groups

female luxury buyers, 23–25

seniors, 21–22

single young people, 22–23

young males, 23

Consumption tax for imported goods, 149–150

Content broadcasting, 57–58

Content collection campaign, 110

Content strategies, WeChat

account ads, 71

advertising, 69

agency-managed accounts, 66

brand-related content, 62

co-branding, 68

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Entering the Chinese e-Merging Market by Danai Krokou