Chapter 7

Business Process Social Enterprising

From marketing to risk management to any other operational business unit, it is quite likely that, if used effectively, social enterprising can be used to promote enhanced teamwork and more effective collaboration with employees, customers, clients, and suppliers. There are some first movers in this area, as shown in Table 7.1.

We will focus on effective use of social enterprising for various business purposes in this chapter.

Marketing to the Masses

As you probably expect, the most common use of social networks is for marketing to consumers. Nowadays social networks, such as LinkedIn, Facebook, and MySpace, have become popular platforms where one can share values, ideas, and friendships. It ...

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