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Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition by Roza Makonnen, Steven Rogers

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6

Raising Capital

Money is always dull, except when you haven’t got any, and then it’s terrifying.

Sheila Bishop, The House with Two Faces (1960)

INTRODUCTION

As Gene Wang, a successful business owner, noted, for the entrepreneur who is in the capital-raising stage, there are 4 important things to do:

1. Never run out of money.

2. Really understand your business or product.

3. Have a good product.

4. Never run out of money.1

These are great words of advice, but for many entrepreneurs, accomplishing points 1 and 4 is easier said than done.

Several of the most common complaints about entrepreneurship concern money. Entrepreneurs repeatedly lament the fact that raising capital is their greatest challenge because there seemingly is never enough and ...

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