Skip to Main Content
Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition
book

Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition

by Steven Rogers, Roza Makonnen
April 2014
Beginner content levelBeginner
416 pages
8h 39m
English
McGraw-Hill
Content preview from Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition

6

Raising Capital

Money is always dull, except when you haven’t got any, and then it’s terrifying.

Sheila Bishop, The House with Two Faces (1960)

INTRODUCTION

As Gene Wang, a successful business owner, noted, for the entrepreneur who is in the capital-raising stage, there are 4 important things to do:

1. Never run out of money.

2. Really understand your business or product.

3. Have a good product.

4. Never run out of money.1

These are great words of advice, but for many entrepreneurs, accomplishing points 1 and 4 is easier said than done.

Several of the most common complaints about entrepreneurship concern money. Entrepreneurs repeatedly lament the fact that raising capital is their greatest challenge because there seemingly is never enough and ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur, 4th Edition

Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur, 4th Edition

Steven Rogers

Publisher Resources

ISBN: 9780071825399