Notes

Chapter 1

1. John Greenwald, “Master of the Mainframe: Thomas Watson Jr.,” Time, December 7, 1998.

2. International Franchise Association/IHS Global Insight, “Franchise Business Economic Outlook for 2013,” December 12, 2012, http://www.franchise.org/uploadedFiles/Franchise_Business_Outlook_12-17-2012.pdf; accessed August 26, 2013.

3. Dunkin’ Donuts, “Company Snapshot,” http://www.dunkindonuts.com/content/dunkindonuts/en/company.html; accessed August 26, 2013.

4. Ibid.

5. Kerry Pipes, “History of Franchising: This Business Model Is an Original—and a Winner,” Franchising.com website, posted on March 25, 2007.

6. “Answers to the 21 Most Commonly Asked Questions About Franchising,” International Franchise Association home page, October 22, ...

Get Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.