Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition
by Steven Rogers, Roza Makonnen
Notes
Chapter 1
1. John Greenwald, “Master of the Mainframe: Thomas Watson Jr.,” Time, December 7, 1998.
2. International Franchise Association/IHS Global Insight, “Franchise Business Economic Outlook for 2013,” December 12, 2012, http://www.franchise.org/uploadedFiles/Franchise_Business_Outlook_12-17-2012.pdf; accessed August 26, 2013.
3. Dunkin’ Donuts, “Company Snapshot,” http://www.dunkindonuts.com/content/dunkindonuts/en/company.html; accessed August 26, 2013.
4. Ibid.
5. Kerry Pipes, “History of Franchising: This Business Model Is an Original—and a Winner,” Franchising.com website, posted on March 25, 2007.
6. “Answers to the 21 Most Commonly Asked Questions About Franchising,” International Franchise Association home page, October 22, ...
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