Chapter 1

1. John Greenwald, “Master of the Mainframe: Thomas Watson Jr.,” Time, December 7, 1998.

2. International Franchise Association/IHS Global Insight, “Franchise Business Economic Outlook for 2013,” December 12, 2012,; accessed August 26, 2013.

3. Dunkin’ Donuts, “Company Snapshot,”; accessed August 26, 2013.

4. Ibid.

5. Kerry Pipes, “History of Franchising: This Business Model Is an Original—and a Winner,” website, posted on March 25, 2007.

6. “Answers to the 21 Most Commonly Asked Questions About Franchising,” International Franchise Association home page, October 22, ...

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