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Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur, 3rd Edition by Roza Makonnen, Steven Rogers

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1

The Entrepreneurial Spectrum

INTRODUCTION

While there are many sources of capital, there are basically 2 ways to finance a business: the capital can be invested in the form of debt or in the form of equity. In this book, we will discuss both forms of investment capital. However, be it debt or equity, the most important determinant of whether the capital will be provided is the entrepreneur and his management team. As venture capitalist Richard Kracum of Wind Point Partners said, “During the course of 70 investments we have made in many different kinds of situations over a 16-year period, we have observed that the quality of the CEO is the top factor in the success of the investment. We believe that the CEO represents approximately 80% of the ...

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