Chapter 3

Business Conditions

The Way Ahead

It is not the strongest of the species that survive, nor the most intelligent, but the one that is most responsive to change.

—Charles Darwin

Now that we understand the foundation of the Entrepreneurial Strategic Management model, let’s look at what is ahead. Creating a strategy is hard work. You will need to muster all your resources to deal with business conditions that are constantly shifting in an environment of technological, political, social, and economic change. It will take a concentrated focus to deal with those business conditions that are going to impact on your business. Will the dynamics of new cultural, social, and demographic shifts bring on new opportunities or threats to your market? ...

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