Entrepreneurial Strategic Management

Contents

Preface

Part 1:

Where Are You Now?

Chapter 1	Introduction to Entrepreneurial Strategic Management
Chapter 2	Foundation for the Entrepreneurial Model

Part 2:

Where Do You Want to Go?

Chapter 3	Business Conditions: The Way Ahead
Chapter 4	The Ever Changing Customer and Strategic Planning
Chapter 5	Creating Strategies in the Innovation Quad
Chapter 6	Product Line Strategies
Chapter 7	Brand Strategies
Chapter 8	Cost-Price Leadership Quad

Part 3:

How Will You Get There?

Chapter 9	Strategic Management in Four Quads and Resources
Chapter 10	Putting the Entrepreneur Into the Strategy: The People in Your Organization
Notes
References
Index