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Entrepreneurial Strategic Management by Ken R. Blawatt

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Contents

Preface

Part 1:

Where Are You Now?

Chapter 1

Introduction to Entrepreneurial Strategic Management

Chapter 2  

Foundation for the Entrepreneurial Model

Part 2:

Where Do You Want to Go?

Chapter 3

Business Conditions: The Way Ahead

Chapter 4

The Ever Changing Customer and Strategic Planning

Chapter 5

Creating Strategies in the Innovation Quad

Chapter 6

Product Line Strategies

Chapter 7

Brand Strategies

Chapter 8  

Cost-Price Leadership Quad

Part 3:

How Will You Get There?

Chapter 9

Strategic Management in Four Quads and Resources

Chapter 10  

Putting the Entrepreneur Into the Strategy: The People in Your Organization

Notes

References

Index

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