Chapter 9

Strategic Management in Four Quads and Resources

You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.

—Alvin Toffler


Many companies have more than one product line and so they find their products fit into two, three, or all four quads. It makes managing a bit more complex and close attention is needed to fix on specific outcomes. That is, a particular effort is required to apply a strategic approach to each product or product group separately. Apple Inc. has more than five lines starting with the Mac and on to variations of the iPad, iPhone, and such. Dealing ...

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