Abernathy-Utterback, 33
The Act of Creation (Koestler), 98
Amazon.com, 39
Apple iPod, 94, 104, 113
A Second Life Herald, 3
Assets, 73
Balanced scorecard technique, 8
B2B. See Business-to-business
Beinhocker, Eric, 25
Benefit-value quadrant, 30
Bezos, Jeff, 39, 129
BPM. See Business process management
Brand location, 133
Brand/reputation improvement, 166
Brand statement, 135
Brand strategy quad, 35â36, 130â134
brand divergence, 137â138
branding, 136â137
brand rebranding, 139â140
definition of, 88
Brand strengthening, 128
Branson, Sir Richard, 9
Brazil, Russia, India, and China and now South Africa (BRICS), 49
BRICS. See Brazil, Russia, India, and China and now South Africa
Burgelman, Robert, 15
Burke, James, 99
Business conditions ...
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