Abernathy-Utterback, 33

The Act of Creation (Koestler), 98

Amazon.com, 39

Apple iPod, 94, 104, 113

A Second Life Herald, 3

Assets, 73

Balanced scorecard technique, 8

B2B. See Business-to-business

Beinhocker, Eric, 25

Benefit-value quadrant, 30

Bezos, Jeff, 39, 129

BPM. See Business process management

Brand location, 133

Brand/reputation improvement, 166

Brand statement, 135

Brand strategy quad, 35–36, 130–134

brand divergence, 137–138

branding, 136–137

brand rebranding, 139–140

definition of, 88

Brand strengthening, 128

Branson, Sir Richard, 9

Brazil, Russia, India, and China and now South Africa (BRICS), 49

BRICS. See Brazil, Russia, India, and China and now South Africa

Burgelman, Robert, 15

Burke, James, 99

Business conditions ...

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