September 2020
Intermediate to advanced
320 pages
9h 53m
English
Content preview from Entrepreneurs Who Changed History
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RAY KROC
1902–1984
Known as “fast food’s founding father,” milkshake machine salesman Ray Kroc saw the franchise potential in a family-owned hamburger bar called McDonald’s, transforming it into a global brand.
Raymond Albert Kroc worked in various jobs before becoming a salesman for the Multimixer, a blender that could mix five milkshakes simultaneously. In 1954, Kroc visited a hamburger bar in San Bernardino, California, run by Maurice and Richard McDonald, which used eight of his Multimixers. He was immediately struck by its assembly line system, which enabled super-quick delivery of beverages, ...
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