CONTENTS

How to use this eBook

Introduction

1 TRADE AND EXPLORATION

1360–1780

Giovanni de’ Medici

Johannes Gutenberg

Jakob Fugger

John Law

Charles-Xavier Thomas de Colmar

Benjamin Franklin

Eliza Lucas Pinckney

Directory

2 INDUSTRY AND INNOVATION

1780–1890

Matthew Boulton and James Watt

Cornelius Vanderbilt

P. T. Barnum

Biddy Mason

Lydia Pinkham

Levi Strauss

Jaja of Opobo

Friedrich Bayer

Andrew Carnegie

Directory

3 POWER AND MONOPOLY

1870–1940

Jamsetji Tata

John D. Rockefeller

Karl Benz

Thomas Edison

Henry Ford

Madam C. J. Walker

Melitta Bentz

Tomáš Baťa

Directory

4 MANUFACTURING AND MASS PRODUCTION

1914–1960

Clarence Saunders

Coco Chanel

Louis B. Mayer

Konosuke Matsushita

Walt Disney

Ray Kroc

Howard Hughes

J.R.D. Tata

Directory

5 ADVERTISING ...

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